It’s easy and safe to use content that others have written, but content that’s designed to cater to the masses can be vague, generalised, even confusing. The best example of this is the NHS website, the ultimate resource for health and self-care information. It provides excellent, trusted guidance but because it needs to be accurate for the entire population it often lacks the clarity of detail when compared to the information that might be provided by a local health organisation.

The localisation features within Damibu Feeds let you have the best of both worlds – helping you balance the advantages of using nationally recognised sources of information with the need for more specific context that’s a good fit for your audience.

Local services & support

The obvious answer is to blend the best of both options. Take the nationally available content from trusted sources like NHS.uk and add to it the local knowledge.

If you’re a GP Surgery and want to add a Digital Flyer about Diabetes to your website, you might want to add a page to include drop-in times for clinics or details of services you offer. This can have a profound impact on your business as those who are motivated to click on a flyer and read it will also be more motivated to take action.

Example of Damibu Feeds for GP websites

This approach has been proven to be effective by the NHS, but before Damibu Feeds this process still relied on the copy & pasting of information from one website to another. It still had the pitfalls of information falling out of date and lots of duplication because every NHS organisation in the country has to go through the same exercise.

Damibu Feeds can simplify this process, by letting you add information to another reputable source but the original author of that content (in this example NHS.uk) still remains in control of their content – you’re just sharing it. The NHS content you are using will automatically be updated, its maintenance is delegated to the original author.

You can choose to add more content you have written (for example opening times for your business), or you can mix in some other content (such as local charities who provide relevant services where you live). This way, you take on the ‘curator‘ role, merging multiple sources of information to create something that has gravitas and trust of NHS.uk and the local relevance you want your readers to have.

Culture & audience fit

If a large segment of your audience have a shared identity, for example your organisation may be popular with a specific cultural group, you may want to remove content which is less appropriate and add content to address specific issues those readers face.

Information about diet and fasting will be relevant to most people, but if that article contains meal suggestions containing pork it would not be relevant for a Muslim audience, who may instead benefit from more detail about healthy fasting during Ramadan.

Example of using Damibu Feeds to improve content for a cultural group

This tailoring of the information lets you keep the trusted, expert-written content that is relevant, but improves the readers’ trust by making sure the content is not over-generalised or not right for them.

Get started with Digital Flyers

Localisation is built into the foundation of Damibu Feeds, but the easiest way to customise or curate content is with Digital Flyers, click here to read more.

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