We often refer to content creators & curators, but Damibu Feeds also helps you get content that’s already published but doesn’t exist yet on Damibu Feeds.
Most modern websites have RSS capability, or some sibling to RSS like OpenGraph. Many website owners won’t even realise it’s available, because it’s often a default-on feature for Content Management Systems like WordPress. This means that we can grab that data and import it into Damibu Feeds, giving you all the advantages that your feeds offer: control, localisation, digital flyers, etc.
For websites that don’t have RSS or something similar that we can tap into, there is the possibility to scrape content off an already existing website. This is a less reliable method for grabbing content and we’d only recommend it if you plan to manually check content before publishing it to your feed. The scraping process can be targeted, but it’s fairly common that an embedded media item, or some complex advert will cause an issue that needs to be corrected.
It can certainly save a lot of time (and less strain on those copy/paste fingers!) but it’s not always the best option.
Thinking about the type of content
RSS imports and scraping work well for ‘news’ type items: most websites have a specific structure for what news is and how it should be presented. These features work less well with more permanent types of content, where the structure can often be more complex involving mixed media or unpredictable formatting.
Before any kind of automatic aggregation is set up there is a process of discussing what the goals are and how it will be monitored to ensure that the quality of the content being added to Damibu Feeds remains high.
Both options are very powerful, they come with a lot of responsibility – so it’s something that can only be set up by the Damibu content team. If you want to know more, please contact us.