Damibu Feeds was developed to carefully balance the need for control with the power of automation, so every feature is designed to help you find this balance. Here we explore the differences between ‘Manual’ and ‘Automatic’ publishing on Damibu Feeds. But first, we need to understand: what is a feed?

Separating your website and its content

Traditionally there has been no separation between your content and your website. If you wanted to add some content to your website, you probably have a secret admin web address that lets you log in, where you can create a new post and publish it.

This can be a little annoying if the content you’re publishing isn’t yours – our trusty copy and paste buttons are the go-to solution. Usually, this is good enough, but sometimes you spend so much time wrestling with that one bit of text that refuses to be anything other than Times New Roman that you think “I should have just written it out by hand.”

This relationship between your website and its content isn’t necessary – it’s a convenience created for small websites with energetic webmasters and bloggers whose only goal is to publish information that was created by them. But we live in a world where the expectation is that every business should have a website and the information on that website should be relevant and up to date.

Fact: My window cleaner has a website, it even includes reviews of recent window cleans. The business is literally one person with a ladder, but the website is still an important aspect of running their business.

It’s unreasonable to expect every business to have the skills or time to maintain a website, particularly for the NHS where choosing between saving lives or a blog post is not a difficult decision. That’s why we first must separate the content, from the website. Yes, every business should have a website, but Damibu Feeds can make it easy to keep it relevant and up to date.

So what is a feed?

Damibu Feeds lets users (organisations) create feeds to manage their content, for example you might have a ‘News’ feed, where all your news goes. You might also have a ‘Team’ feed, where you put a little biography about yourself and the people you work with. We don’t judge, you can do what you want with your feeds, they’re just a way of organising your content. We also have categories and tags, which are more advanced ways to sort your content, but the important thing about a feed is: you can share it.

Other people can follow your feed, or you can follow other people’s feeds. By following a feed, it will integrate all of that content into your feed. So now my news can also be your news. You can take on the role of both content creator and curator.

Of course Damibu Feeds lets you integrate your feeds into your website seamlessly – so now my news can show on your website. In fact your feed can be added to any website, so if your business has multiple websites everything will just synchronise to your feed.

This is exciting, no more copy & paste! If I create a piece of content and you want to share it with your audience, you simply follow my feed and publish my content. It takes only a single click.

Automatic Publishing

But a single click – that’s still a lot of work, it all adds up right? Perhaps you don’t normally work near a computer… ‘a single click’ means finding your computer (or charger, we’ve all been there), booting it up, logging in, closing all the pop-ups telling you to update, getting distracted by social media, feeling guilty about getting distracted and sending some emails – then remembering you had some clicking to do.

If you trust the feed you are following you can set it to Automatic Publishing. This way if you’re following my ‘News’ feed, every time I add a new post, that post will be added to your feed, then published automatically and within a few minutes it will be visible on your website.

This is a game changer for businesses who need to maintain a website but spend most of their time copying and pasting information from an email to their website editor. For those who feel uncomfortable editing their website or just want it to be more automated – that’s what Damibu Feeds can do.

What if something is published that you don’t want?

Even if you’re automatically publishing content from another feed, you still have the granular control over what content appears on your website. If an article is automatically published that you don’t like, you can simply go to your feed and unpublish that article. Future content will still be automatically published unless you change your feed settings, it’s just a way for you to have the benefits of automation but still stay in control.

Manual Publishing

As you would expect, with Manual Publishing you need to specifically click the publish button for each article in your feed. However, if you follow another feed that content will still be there, ready to publish. You don’t need to copy anything, no more formatting nightmares. New posts will simply show up in your feed with an ‘Unpublished’ status ready for you to review.

Mix & Match, or change your mind

And of course, you stay in control. The automatic publishing is set for each feed you follow, so you can mix and match automatic and manual feeds to meet your needs. When content is published, it’s always sorted by the publication date so the chronology of your website remains intact. You can change the setting whenever you want to find that balance between control and automation.

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